How TikTok Got Viral and What is TikTok?
TikTok is a free social media platform that allows you to watch, create and share videos. It is one of the most famous social media platform nowadays. Moreover, this app is really easy to use and very entertaining.
Above all, this app is highly addicting. In September 2018, what is shocking is that TikTok has surpassed social medias such as, Facebook, Youtube, Instagram and Snapchat in terms of monthly install on their App store.
This app is formerly known as musical.ly. So far, it has been one of the fastest growing social media platforms all over the world. This app presents an alternative option of online sharing becoming one of the most downloaded app this year.
Furthermore, this app allows its users to create short videos as it provides you the music, filters and some other features. Sometimes, it may be funny and cringey, but for sure it is highly addicting. The excitement gain from creating short videos using TikTok is totally worth it.
More things about TikTok
As stated, TikTok is a platform that allows its users to express themselves in a very unique and creative way. The youngsters are using this media expressing themselves through singing, dancing, lip-syncing and more.
In TikTok, you are able to find different types of videos such as TikTok life hacks videos, new talent and comedy videos. Moreover, this is an app that allows you to make a short 15 seconds video or more.
You can also combine clips and add them together making a total of 1 minute/60 seconds video. Even though you filmed a video not using this app, you can still upload, publish and edit the video you took in this app.
This app combines both the lip-syncing of musical.ly and the comedy of Vine, creating a place for the users to find viral videos with catchy and trending songs easily.
How TikTok has influenced the new era of digital marketing?
This app has a massive number of famous content creators that have more than 1 million of followers each. Content creators upload their content daily, they could be uploading any content they want like, comedy videos, talent videos, singing videos or dancing videos.
TikTok has a live-streaming option allowing them to communicate with its viewers and followers. By looking at the bigger picture, content creators can easily influence their viewers/followers in buying the things that they are using or wearing, downloading new apps on their phone or even make them listen to new songs.
They can easily promote brands and companies. This is why a lot of business and companies have noticed the potential of this app as a media or a platform for digital marketing, and even just for their own entertainment purposes.
How TikTok got so big and popular?
TikTok is owned by a Chinese company based in Beijing called ByteDance. This company established in 2012 and the founder of this company is known as Zhang Yiming. This app was launched in 2017 for iOS and Android in the outside market of China.
TikTok is an international version of the local app. Since TikTok is firstly established in China, the local name of this app is DouYin. In 2017, ByteDance decided to buy its rival app, you must have heard before as it was so popular during that time.
This app is known as musical.ly and they merged it together with TikTok. This app blows up and it went viral especially among the Generation Z. It is very popular between the ages from 16 to 25.
TikTok has definitely taken the attention of the people of this age group.
How big TikTok is?
TikTok is currently the third most-downloaded non-game app in this world. This app sits above both Facebook and Instagram. It was estimated by the App Annie’s Barnes that TikTok has about 625 million of monthly active viewers globally.
The growth in terms of the users of this app maybe not be the best but it is increasing at an unbelievable rate. The growth of the users is 85% (year-on-year), it is definitely a massive amount even though it is not the biggest. To compare with, Facebook MAUs only has 8% of growth (year-on-year).
All the current popularity of this TikTok app is incredibly amazing and very much astonishing. On top of that, there is still no guarantee whether or not it has the ability in reaching the levels achieved by other social networking like Youtube or Instagram.
Vine was once a very popular app, but now it has completely disappeared. There are actually a lot of applications that have gained popularity and became so popular but then, they suddenly disappeared.
In order for TikTok to maintain its popularity, they will need to keep innovating and finding new creative ideas, features or content. Moreover, TikTok will also have to try to make their app a more market-friendly platform for brands/companies to establish this app as a social network that continue to stick around.
Read also: 15 Fun & Viral TikTok Life Hacks That Will Blow Your Mind